While applying for an intern ship I was required to design an A4 sized envelope to see if I was suitable for their requirements. The first steps proved to be the most challenging because of the stock and template for the envelope, with no success with a template design online or from a printing company, I decided to make my own to exact measurements in In Design.
my first idea was this hypnotic al pattern which I submitted in various scale sizes and colour variants, patterns produced in Photoshop CS5.
My second idea is this creative design that I found inspiring from sound and vision's illustrations, who have also produced similar work for music companies. In comparison to my first idea I also submitted this design in other scales and colour variants due the paper stock. Unfortunately the designs were not quite what they were looking for as the logos appeared static and placed while they were looking for a design that would gel into their logo's some more. It was quite a large learning curve for this small project and I have gained a lot more professional skill doing these.
Clean Illustration, produced using Illustrator CS5
I have recently added a personal logo tag for my professional art portfolio, the process in the image is from top to bottom. I had difficulty with the fonts in the beginning because of difficulty finding a strong font that was also legible for logo, using thin fonts for a subheading was not suitable for the logo either. The end result of this design is 'SVW ARTS' with a spot colour transition to differentiate the two words without needing to use too much word spacing,.
The art collective is coming off the ground quite nicely, we have a temporary 'Behance' for our portfolio until we can get our website up and running and a Twitter and Facebook page for social networking. Head on over to our twitter and follow us :).
I've been working on a temporary logo for an art collective I am founding known as 'all for one'. The origin of the name came from the collective starting with three people and played on the concept of the three musketeers 'one for all and all for one'. I proceeded to vector a musketeer sword from stock imagery and multiply it to make the sword cross shape, from there I chose a couple of colour palettes and played with a font I selected from a handful of others which were visually similar. Heroic condensed is a successful font for a logo and I tried to warp the text to form a better shape, however this was ill-advised by a friend and the type should be left as it is so it can be better read and recognized as a logo, less is more so to say. The final decision was to choose a final colour scheme, however depending on what work and where I can put logo I could use any colour scheme and background I wish to suit the imagery and publications of the collective.
Works in progress, sketches of illustration from artists I find inspiring; such as Ashley Wood. A Wacom Intous 5 touch was well worth the money I am able to illustrate with such ease of use and it couldn't be more fun to use! I'll post my practice sketches for now, the next step will be to work more on my personal projects with techniques and skills which I am acquiring.
Maybe I could learn some flash on my day off when i'm deeper into my personal work, it's always been a software I've wanted to use in terms of my own work and future site/ online showcasing.
I have redesigned my curriculum vitae tonight, after further studying of digital design and discovering how a designers/artists CV should be. Although I was trying to be unique and dynamic with my original CV in the past I recently discovered that this can often be an ill and fatal move in self promotion. A solid professional CV design to the right with a minimal choice of fonts (heroic condensed ltd and Arial).
My next steps will be, after further study of design, come up with new personal work demonstrating my ability. In the future I will replace the work I have done at university entirely and keep my portfolio in theme with what clients expect.
My inspiration in this piece came mainly from minimalism and modern digital design, 'where the work is set out to expose the essence, essentials or identity of a subject though elimination all non'essential forms, features or concepts'. Additionally early 60/70's minimalist art movements which can also be seen in advertising campaign from those eras, coherently more modern minimalism such as 'sound of design'.
A friend asked me to do the typography on a website banner for her for a cake company based in the Netherlands, which gave me a chance to improve my type skills to use and show my interest in typography, the effects on the final banner may be edited out later.
Currently working on a competition entry to redesign a CD cover from a Fat Boy Slim album, I'm picking up some new techniques from some computer arts magazines, when the font is to the desired effect I will be adding some details or a background,
either leave it black or add a light abstract effect.