I have recently added a personal logo tag for my professional art portfolio, the process in the image is from top to bottom. I had difficulty with the fonts in the beginning because of difficulty finding a strong font that was also legible for logo, using thin fonts for a subheading was not suitable for the logo either. The end result of this design is 'SVW ARTS' with a spot colour transition to differentiate the two words without needing to use too much word spacing,.
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